Strategic Outsourced Marketing Services – cost effective, efficient and a catalyst to your growth.

 

As the business owner of a small and growing business, you might have come across some of these challenges:

 

• Have great products and services, but am not sure how to let the target audiences know about it.

• Need to attract more potential clients.

• Need a go-to-market strategy to set up and sustain a healthy sales pipeline

• Want to expand the geographic foot-print of your organization.

• Need great communication material/collaterals such as website, product brochures, presentations etc.

• Want to get more business from the existing clients

• Want to harness the power of social media but do not know how.

 

The success of any business depends greatly upon how successfully the organization attracts its potential customer base and also retains its existing customer base. In other words, how well the products/services of an organization are marketed. An average SME business generally lacks this input as most of the time they cannot afford a marketing department and typically the marketing activities fall on the shoulders of the business owner.

 

Many business owners believe when it comes to marketing they have only two choices:

1. either establish an internal department

2. or contract specific services to a marketing agency.

 

But there is a third option worth evaluating i.e. outsourced strategic marketing. It provides the commitment of an internal team and the capabilities of an agency without the operating costs of either. Outsourced Strategic Marketing helps organizations have good command on the direction markets and competitors are moving, develop strategies and create go-to-market plans for the products/service to reach the potential customers.

 

Outsourced Marketing Services & Small & Medium Organizations:

 

Though outsourced strategic marketing might look like a logical choice for any growing organization, but it makes more sense for technology firms. Most of the technology firms are generally started by the technical people, who must focus on developing products and maintaining robust products and services. They neither have time nor expertise in marketing. Outsourced marketing allows key executives of the organization to focus on their core competencies.

 

Outsourced marketing services enable SME organizations to:

• Focus more on the core competencies of your business.

• Jump-start your marketing instantly with the support of experienced marketing professionals.

• You can just say "Run with it" and start focusing on the crush of your other competing priorities.

• Achieve the benefit of great marketing team without the pain of hiring/ training an internal marketing team.

 

Market Access Consulting (MAC) focuses on growing small and medium organizations, specializes in strategic marketing, go-to-market plans, execution of marketing strategies and plans, brand building and customer retention strategies.

 

At Market Access Consulting (MAC), we thoroughly understand what start-up companies are up against. We also understand that each SME is unique, from the products it offers, to the methodologies it follows and the work culture its employees work in. MAC partners with the organizations and helps them develop action-oriented market strategies. MAC’s service portfolio helps you achieve your business goals, accelerate its growth in sales and revenue and help you retain your customer base.

 

Services Portfolio

 

MAC’s services are designed to show you positive results by streamlining your business, supporting your growth and helping you develop your business, while allowing you to focus on what you do best – creating and improving on your product/service.MAC’s outsourced strategic marketing services can be customized to meet the specific marketing needs of an individual organization. Centered on the client’s business growth.

 

MAC’s portfolio of services provide you:

• The benefits of a third party perspective

• Expertise that you don’t have to put on payrolls

• Customized marketing strategies based on research that is specific to your project and company.

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