Strategic Outsourced Marketing Services – cost effective, efficient and a catalyst to your growth.
As the business owner of a small and growing business, you might have come across some of these challenges:
Have great products and services, but am not sure how to let the target audiences know about it.
Need to attract more potential clients.
Need a go-to-market strategy to set up and sustain a healthy sales pipeline
Want to expand the geographic foot-print of your organization.
Need great communication material/collaterals such as website, product brochures, presentations etc.
Want to get more business from the existing clients
Want to harness the power of social media but do not know how.
The success of any business depends greatly upon how successfully the organization attracts its potential customer base and also retains its existing customer base. In other words, how well the products/services of an organization are marketed. An average SME business generally lacks this input as most of the time they cannot afford a marketing department and typically the marketing activities fall on the shoulders of the business owner.
Many business owners believe when it comes to marketing they have only two choices:
either establish an internal department
or contract specific services to a marketing agency.
But there is a third option worth evaluating i.e. outsourced strategic marketing. It provides the commitment of an internal team and the capabilities of an agency without the operating costs of either. Outsourced Strategic Marketing helps organizations have good command on the direction markets and competitors are moving, develop strategies and create go-to-market plans for the products/service to reach the potential customers.
Outsourced Marketing Services & Small & Medium Organizations:
Though outsourced strategic marketing might look like a logical choice for any growing organization, but it makes more sense for technology firms. Most of the technology firms are generally started by the technical people, who must focus on developing products and maintaining robust products and services. They neither have time nor expertise in marketing. Outsourced marketing allows key executives of the organization to focus on their core competencies.
Outsourced marketing services enable SME organizations to:
Focus more on the core competencies of your business.
Jump-start your marketing instantly with the support of experienced marketing professionals.
You can just say "Run with it" and start focusing on the crush of your other competing priorities.
Achieve the benefit of great marketing team without the pain of hiring/ training an internal marketing team.
Market Access Consulting (MAC) focuses on growing small and medium organizations, specializes in strategic marketing, go-to-market plans, execution of marketing strategies and plans, brand building and customer retention strategies.
At Market Access Consulting (MAC), we thoroughly understand what start-up companies are up against. We also understand that each SME is unique, from the products it offers, to the methodologies it follows and the work culture its employees work in. MAC partners with the organizations and helps them develop action-oriented market strategies. MAC’s service portfolio helps you achieve your business goals, accelerate its growth in sales and revenue and help you retain your customer base.
MAC’s services are designed to show you positive results by streamlining your business, supporting your growth and helping you develop your business, while allowing you to focus on what you do best – creating and improving on your product/service.MAC’s outsourced strategic marketing services can be customized to meet the specific marketing needs of an individual organization. Centered on the client’s business growth.
MAC’s portfolio of services provide you:
The benefits of a third party perspective
Expertise that you don’t have to put on payrolls
Customized marketing strategies based on research that is specific to your project and company.
"Abha is focused and committed to results. She is able to bring in different perspectives to ensure that the end result is achieved. She is great at follow up as well. She has a good understanding of the subject, and is constantly willing to learn and share. Abha has a pleasing personality and it has been great working with a result oriented professional.”
Roopa Venkatesh, MD & CFO, T8 International
“Abha is a very detail and result oriented person. She did a commendable service in restructuring our organization's sales and marketing strategy. I would highly recommend her services to any organization which needs sales and marketing assistance.”
Annamalai Radhakrishnan, Founder partner, Envision Mobility
“Abha is a experienced professional and very good mentor, she helped us in initial stages with our alliance planning and business development, she has good grasp on market trends and she provides better ideas in reaching the target customer. We liked her work and it was insightful for us.”
Pranav Tej, Director, DataSisar
Market Access Consulting works with its clients more like their own in-house marketing department than an external agency. We work together with our clients to help them decide what works best for them and their business. We start by getting together to learn about your business, your product and services, short and long term goals and the pain areas. Thereafter we develop a proposal that defines the work, describes our approach including deliverables and time-lines.
MAC’s engagement models are based on flexibility, adaptability and efficiency. Our engagement models are designed in such a way that enables you to partner with us in the way that suits your business environment the best. You can choose from any one of the models listed below, or a combination of them for different phases of the projects/programs.
Project based model
Build-Execute-Transition (BET) model
More than 20 years experience in marketing and customer relationship management in IT and ITES industry
Experience in B2B marketing – strategic, tactical, digital, social media, account based MarketingDeep understand the challenges of the industryd) experience of working in global markets – Europe (especially in UK and Germany) & USe)
Experience and expertise in developing marketing strategies and go-to-market plans and implemented for various geographies, that have brought growth in the target segmentf) Partnership model – we work very closely with our clients just like their own marketing department would do.
To know how MAC can help you achieve your business goals, contact us